Shiseido Company, Limited, a leading global beauty company, today officially commences operations in the Philippines through the newly-established Shiseido Philippines Corporation (“Shiseido Philippines”), a joint venture in partnership with Luxasia Partners Pte. Ltd., to strengthen the cosmetics business in the country’s rapidly-growing beauty market.
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetic company, offering consumers the most advanced technology and finest aesthetics available in the East or West. Shiseido is the premier cosmetics company with roots in Japan; and the name of Shiseido has come to represent the world’s highest standards of quality. Shiseido’s global selection of skincare, makeup and fragrance includes a high-performance category for special skin care, and a brightening line.
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetic company, offering consumers the most advanced technology and finest aesthetics available in the East or West. Shiseido is the premier cosmetics company with roots in Japan; and the name of Shiseido has come to represent the world’s highest standards of quality. Shiseido’s global selection of skincare, makeup and fragrance includes a high-performance category for special skin care, and a brightening line.
With over 140 years of history and heritage to its name, Shiseido has carved a niche for itself globally. An equation of East-meets-West, the brand is guided by Japanese philosophy and aesthetics, while simultaneously finding footing in the scientific developments and state-of-the-art pharmaceuticals of the Western world. With this masterful balance instilled at its core, the brand has developed a vast spectrum of skincare, makeup and suncare products to cater to various skin types and address diverse beauty concerns. The brand has also established Shiseido Men, a male-specific line to extend the same targeted solutions and utmost care to its male consumers.
Further stretching the bounds of beauty, Shiseido’s entry into the Philippines market also signals the launch of several key brands under the company’s extensive product portfolio. In addition to trusted Shiseido and Shiseido Men skincare products, this expansive roster now includes Prestige brands like makeup cult favourites NARS and renowned skin-perfecting makeup brand Laura Mercier, as well as Personal Care brands such as Senka. Pushing all facets of beauty to the fore, Shiseido Philippines will also launch an impressive line-up of Fragrances along with its cosmetic brands, which includes Dolce & Gabbana, Issey Miyake and Narciso Rodriguez.
Much love,
Candis & Daphne
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