How to Protect Your Skin From Harmful Elements

Skincare in Korea is seems like an exhaustive multi-step process. Our skin is the ultimate investment, worthy of not only our money, but even more so our time. If you're a K-beauty fan like us, you've probably been doing your spiritual 8-step (or 10-step) skincare routine. While 8 steps might sound exhausting, once you get into the habit of doing it, you won't feel how long it takes. The routine is completely customizable to meet your needs and hyper-targets whatever your particular issues are from acne to aging. 

Up to 98% of us are exposed to and are affected by the city's harmful elements and heavy pollution on a daily basis. Whether you're on your way to work or running around the city for errands, you're constantly exposed to dirt, grime, sweat, and sun damage. These irritants can stress out your skin, causing it to look dull and tired. Dust trapped in sweaty pores can cause you to break out and the harsh rays from the sun can cause oxidative damage, which result to your skin losing these protective cells that keep it looking young, fresh, soft, and supple.

The best way to care for your skin is by using products that can really nourish and protect from the inside out, before the worst damage happens. The Pure Beauty Urban Shield line is a very special anti-pollution range of products that is the first of its kind in the country. Inspired by nature and infused with the gloriously antioxidant powers of pomegranate, it is a line perfected by science to become your skin's most potent shield against skin-damaging elements. 

Korean dermatologist, Dr. Seong J. Kim explains that this is what the three-level protection that Urban Shield offers: one layer having fermented pomegranate fruit extracts and other plant extracts with high antioxidant content, another having patented IBRs with anti-pollution and natural skin defense properties, and the final layer having ultra-shielding agents, Galactomyces Fermented Filtrate and Phyto-Placenta, which make the range the best of its kind.

Pure Beauty Urban Shield is composed of the following products: 

1. Makeup Remover Cleansing Wipes

Of course, you cannot forget this first step and get rid of bacteria buildup from your makeup and pollution from outside. These wipes are super effective, since after one swipe, everything comes off easily. Unlike others, you'll still see excess dirt after the first wipe.

2. Clarifying Foaming Cleaner

Although we said that the makeup remover wipes are super effective, you still have to be very sure that you have a clean face. So, double cleanse with a foaming facial wash. 

3. Recharging Mask

This, you don't have to do everyday. We suggest twice a week. Masks, whether clay, sheet, or gel, can help lift out oil and dirt from deep inside the pores. Deep cleansing helps prep your skin for the next steps.

4. Clarifying Toner

Toners are most helpful and necessary for people with oily or acne-prone skin, or for people who want extra cleansing after wearing makeup or other heavy skin products such as sun screen. You can tap it directly onto your skin or dispense onto a facial wipe before gently swiping around your face outwards. It's so moisturizing and soothing, providing hydration your skin needs.

5. Reviving Serum

Serums are like moisturizers except serums are more concentrated on a certain target for your skin's needs. These are lightweight moisturizers that penetrate deeper to deliver active ingredients into your skin. Using a serum regularly can give your skin a firmer, smoother texture, make pores appear smaller, and increase moisture levels.

6. Reviving Eye Gel

Be sure not to neglect your eyes! The skin around your eyes is the most delicate skin on your face and should be treated very carefully, with extra helpings of hydration and protection. Use your ring finger to very gently tap and never rub eye cream around the eyes. 

7. Protective Day Lotion

Moisturizer is probably the skincare product that we would not dare to skip. This is the key to get your skin hydrated and revitalized. It also has SPF to protect your skin from UVB which causes sunburns and skin cancer but if you want to protect your skin from UVA which causes dark spots you should use a sunblock after this step.

8. Renewal Night Cream

Creams are best used at night because of its thick consistency. You don't want your face to look oily by using this during day time. By leaving this overnight, it helps your skin to enhance its elasticity, evens your skin tone, and reinforce the skin's natural barrier.  

Packed with the power of all natural pomegranate extracts and Pure Beauty's IBR ingredients which allow for deeper penetration through fermented natural ingredients, the Urban Shield line is an essential for girls-on-the-go. For the best protection against damaging pollution, which also helps revitalize your skin and repair dullness, be sure to choose Nature's Best Barrier.

Visit all Watsons and SM Beauty Stores nationwide for your Pure Beauty fix! For product updates, follow Watsons on Facebook or go to their website at www.watsons.com.ph.

Much love,

Candis & Daphne