Driven by the desire of today’s millennial jetsetters to see more, do more, move more, and go on adventures on a whim, young men and women of the world are looking for authentic experiences, seeking out ways to get under the skin of the cities they visit and reside in by fully submerging themselves in the urban adventure. Life, after all, is about being on the go.
And in a time when the world has become one global hub with big cities exerting an unstoppable, magnetizing attraction on travelers and commuters alike, Samsonite steps up and presents itself as the perfect companion for people on the move.
Inspired by its commitment to create smart, durable, and lightweight on the go solutions for purposeful travelers, Samsonite recently launched its new and first-ever global integrated campaign, “Born to Go,” which marks a new brand identity for the world-renowned travel brand. “Born to Go” celebrates a growing “on the go” mindset where today’s young travelers want to be able to go anywhere, anytime—stat!
Samsonite is about creating luggage and bags that are designed to keep you going and lighten your travels. Because nothing should stop you from going and discovering this exciting world.
Various collections are featured in the campaign, all of which are part of the Samsonite’s 2019 Fall/Winter assortment. From the latest innovative and durable suitcase collections to smart cases and backpacks with built-in USB charging ports, Samsonite not only makes heavy traveling light, it makes traveling a way of life.
Much love,
Candis & Daphne
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