Best Day to Hoard Lipsticks

Calling all lipstick lovers out! If you're meaning to go buy some lippies for a party, a wedding, or other occasions, wait 'til July 29. We know, we know that you might be in a hurry to buy your much awaited shade that just got in stock, but this one is more worth it.

A single swipe from your trusty bullet is sure to make heads turn and give you the confidence to rule the runway! This year, on it's 3rd run, The SM Store Beauty Section is calling all beauty addicts – whether you're a girl-on-the-go, a supermom, a young-at-heart, or a woman-at-heart to harness The Power of Lipstick and own it!

What are you waiting for? Join us in the celebration of lipsticks and more! On July 29, which also marks the official International Lipstick Day, the whole country will be able to experience a ton of discounts, freebies, and promotional offers from all participating brands until August 23, 2017!

This nationwide celebration will have participating brands such as In2It, Maxfactor, Covergirl, Pop Beauty, Sleek Makeup, Flormar, Deborah, Jordana, Golden Rose, Burt's Bees, Benefit Cosmetics, Shawill, BYS, Happy Skin, Jazzy, Shiseido, Clio, Revlon, Bobbie Cosmetics, Detail, Ever Bilena, and more!

So whether you're new to the lipstick world or already an avid collector, SM will help you build and complete your lipstick arsenal. Dive into all the beauty SM has to offer and join the festivities as SM celebrates it's 3rd annual SM Lipstick Fest. Don't forget to check their Facebook page for this year's International Lipstick Day video, made especially for you!

Share your experiences using the hashtags, #ThePowerofLipstick and #SMLipstickFest and be part of this global celebration!

We're so excited for International Lipstick Day! Did we get you excited as well? Hope to see you in stores!

Much love,
Candis & Daphne