Wednesday, April 12, 2017

What is Back to Basics?

What would you wear to an event with attire saying back to basics, and you don't have any idea how the place would look like or who are going to be there? Yeah, that happened to us! So we thought the safest is to go with black and white! For this event, we went for simple dresses that screams detail, which doesn't seem too casual and too formal. What event are we talking about? It's the Zalora Style Awards!

Last March 29, Zalora, Asia's top online fashion destination, is proud to celebrate five years of changing the way consumers shop for fashion in the region. Throughout the month of March, several anniversary activations will be rolled out across Asia – in Singapore, Malaysia, Hong Kong, Taiwan, Indonesia and the Philippines. This year, Zalora has partnered with local tastemakers and talented creatives to launch a campaign, titled #ZaloraIcons, to commemorate this significant milestone. 

Launched in 2016, Zalora Style Awards was initiated to honor and recognize local trendsetters, at the same time giving them a platform to highlight their achievements and to encourage the local community to continue pursuing their dreams in the fashion industry. Through events like this, Zalora hopes to stimulate and support the next generation of fashion game-changers.

This year, the Zalora Style Awards winners include celebrity Jake Ejercito for Male Style Star of the Year, TV personality Lauren Reid for Female Style Star of the Year, fashion designer Vania Romoff for Fashion Designer of the Year, Team Rain x Em for Stylist of the Year and beauty artist Mickey See for Makeup Artist of the Year.

As part of the #ZaloraIcons campaign, Zalora has launched original video content in six countries across multiple channels, including Zalora websites and social media platforms. The videos give viewers access to exclusive interviews with a line-up of local tastemakers, also known as ZaloraIcons. These icons share their creative inspirations and favourite fashion tips and hacks, while dressed in looks curated by Zalora's in-house fashion production team. Customers will be able to own the looks of the ZaloraIcons through curated shoppable content on Zalora websites.

From the most basic to the most formal pieces, you can find it in Zalora. Zalora has been our go-to online stores especially when we need a dress for the last minute! We are so honored and flattered to be invited to the Zalora Style Awards. Thank you, Zalora, for making this happen!

Much love,
Candis & Daphne

On Candis: The Dancing Jewels dress
On Daphne: Sky Castle dress